Ethical Everyday living
My Green Soap France is an eco-conscious brand dedicated to sustainable, plant-based cleaning solutions. Their mission is to offer non-toxic, biodegradable soaps that are kind to both people and the planet.
The journey began with brand naming, where I aimed for something simple, clear, and instantly recognizable. Beyond naming, I developed a comprehensive brand strategy to position My Green Soap as an accessible yet premium choice in the eco-friendly market. The brand identity was designed with earthy tones, minimalist aesthetics, and organic elements, reinforcing the brand’s commitment to nature and sustainability. Finally, I designed a clean, intuitive e-commerce website, ensuring a seamless user experience that reflects the brand’s values while driving engagement and conversions.
Naming
The Story Behind “My Green Soap”
When developing the name for this eco-conscious brand, I wanted something that was simple, memorable, and emotionally resonant. The goal was to create a name that immediately communicates the product’s core values—sustainability, personal connection, and purity.
"My Green Soap" was born from the idea of making sustainability feel personal and accessible. The word "My" creates a sense of ownership and familiarity, encouraging customers to feel connected to the brand and its eco-friendly mission. "Green" signifies both the brand’s commitment to environmentally friendly practices and the natural, plant-based ingredients used in the soaps. "Soap" keeps it straightforward and clear, ensuring instant recognition of the product category.
By combining these three elements, My Green Soap became a name that is easy to remember, meaningful, and aligned with the brand’s identity—making sustainability a part of everyday life for its customers.
Logo
Primary Logos
The logo takes its primary colour from Green and form of a leaf which symbolizes nature, soft & soothing, health benefits, bio and ecological. Bubbles represented in the form of circle gives a positive emotional message (community, family, personal, united to protect the environment. Bubbles are fun, playful and soapy characteristics.
Brand Attributes
# natural
# earthy
# handmade
# ethical
# contemporary
# safe
Brand Values
My Green Soap is all about providing a sustainable solution to our day-to-day lifestyle habits - starting with the very basics - our everyday soap. A soap that is made from 100% natural materials, precious natural oils and perfumes, multi-purpose and with zero waste policy. And who says ecological products has to be boring. These soaps are beautiful with colours, patterns and motifs making it a sophisticated accessories for the bathroom spaces. Clean, minimalist design with elements from nature to add to its values. Our soaps and other natural bath products takes care of our customers skin as well as mother earth.
Logo Mark
Packaging
My Green Soap's packaging and labels reflects the brand’s commitment to sustainability, natural ingredients, and artisanal quality. The labels feature an earthy color palette, botanical illustrations, and clean typography, evoking a sense of purity and nature. Each soap and skincare product label highlights key ingredients, benefits, and ethical values like being handmade, palm oil-free, and eco-friendly. The design ensures a balance between aesthetics and functionality, with clear ingredient listings and regulatory details while maintaining a premium, organic feel. The result is packaging that not only looks beautiful but also communicates the brand’s essence at first glance.
In designing the My Green Soap's website, I aimed to create a clean and eco-friendly online presence that reflects the brand's commitment to natural and sustainable products. The website's minimalist design, featuring earthy tones and simple layouts, emphasizes the purity and environmental focus of the brand.
ser-friendly navigation allows visitors to easily explore product offerings, learn about the company's mission, and access contact information. By utilizing the Wix platform, the site benefits from responsive design and straightforward content management, ensuring a seamless experience across devices. The result is an accessible and informative website that effectively communicates My Green Soap's dedication to quality and sustainability.
Products are made in a factory,
but brands are created in the mind.
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