Rebranding

Walk on the Wild Side

Boots N Blues is a fun, energetic, and youthful footwear brand catering to young females, teenagers, and kids. It blends bold Western-inspired styles with a trendy, playful edge, making every step a statement.

This rebranding project aimed to transform Boots N’ Blues into a vibrant and fashion-forward brand that resonates with a younger audience. The scope included a complete visual identity revamp—redesigning the logo, refining the typography, and curating a fresh, lively color palette. I also developed a dynamic brand aesthetic featuring expressive patterns and a bold, rebellious feel, ensuring that the new identity speaks to the adventurous and stylish spirit of its target audience.

PROJECT DIMENSION

Rebranding - Visual Identity

Rebranding

How the brand was transformed?

For this brand identity rebranding project, I transformed "Boots N' Blues" from a dated, traditional Western boutique aesthetic into a bold, energetic, and fashion-forward brand.

What did the original logo lack?

The original logo and branding lacked a distinct personality and modern appeal, which I addressed by revamping the typography, color palette, and overall brand expression.

Brand's Old Logo & Identity

I introduced a vibrant mix of neon blue, mustard, and playful abstract patterns, reflecting a more youthful, edgy, and contemporary style. The new logo is dynamic and expressive, with a custom hand-drawn feel that enhances the brand’s rebellious and adventurous spirit. This rebranding not only refined the brand’s positioning but also aligned it with a modern audience seeking fashion that blends Western roots with urban influence.