Rebranding - Boonts N Blues

Walk on the Wild Side

TO DESIGN AND CREATE A HOLLISTIC BRAND LOGO AND IDENTITY

Parna is an authentic spa experience using ancient ayurvedic techniques to destress people through head and full body massage

Ayurvedic massage also known as abhyanga, employs holistic and integrative medicine principles used 3000 years ago in India. Parna uses this technique of massage using precious natural oils to balance out doshas within your body to achieve spiritual fulfilment and relaxation. Derived from ancient Indian rituals, bonded with nature and spirits the aim of the brand design was to incorporate all this into one. After brainstorming and understanding the brand concept and values, the name PARNA was finalised followed by the brand colours, typography and logo.

PROJECT DIMENSION

Rebranding - Visual Identity

Rebranding

brand naming

How the brand was transformed?

"PARNA"meaning leaf or feather.

Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.

What did the original logo lack?

The original logo and branding lacked a distinct personality and modern appeal, which I addressed by revamping the typography, color palette, and overall brand expression.

Brand's Old Logo & Identity

I introduced a vibrant mix of neon blue, mustard, and playful abstract patterns, reflecting a more youthful, edgy, and contemporary style. The new logo is dynamic and expressive, with a custom hand-drawn feel that enhances the brand’s rebellious and adventurous spirit. This rebranding not only refined the brand’s positioning but also aligned it with a modern audience seeking fashion that blends Western roots with urban influence.