Revitalize Your Being
Parna is an oasis of tranquility and well-being, where ancient Ayurvedic wisdom merges with modern wellness. With a history dating back 3000 years to India, they offer an authentic spa & wellness experience that rejuvenates the body and spirit through the art of Abhyanga and other forms of massage. The essence of Parna's brand identity is a reflection of their deep connection to these time-honored traditions.
First, an understanding of the brand's core concepts and values was essential. The name PARNA was chosen, encapsulating the spirit of ancient Indian rituals, the harmony of nature, and the connection with the human spirit. This served as the foundation upon which the brand's visual elements were built.
The brand colors were carefully selected to evoke a sense of serenity and balance, aligning with Ayurvedic principles. Typography was chosen to convey a timeless elegance that speaks to the brand's authenticity and heritage. The logo, a symbolic representation of the merging of nature and spirit, was crafted to become the visual cornerstone of Parna's identity.
"PARNA" meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Parna's packaging design is a harmonious fusion of tranquility and sustainability. From the Wellness Box that beckons serenity with its minimalist graphics and soothing hues, to the candles' warm, earthy-toned packaging.
And the stylish yet eco-friendly gift hamper tote bags, every element reflects Parna's commitment to holistic well-being. Even the spa's signages, dressed in the brand's distinctive color palette and typography, serve as calming guides through the realm of wellness. Each piece of packaging embodies Parna's values, offering an immersive experience of balance and serenity from the moment you encounter it.
BRANDING is about crafting a VISUAL and EMOTIONAL identity that SPEAKS volumes without saying a WORD.
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