Ethical Everyday living
TO DESIGN AND CREATE A HOLLISTIC BRAND LOGO AND IDENTITY
Parna is an authentic spa experience using ancient ayurvedic techniques to destress people through head and full body massage
Ayurvedic massage also known as abhyanga, employs holistic and integrative medicine principles used 3000 years ago in India. Parna uses this technique of massage using precious natural oils to balance out doshas within your body to achieve spiritual fulfilment and relaxation. Derived from ancient Indian rituals, bonded with nature and spirits the aim of the brand design was to incorporate all this into one. After brainstorming and understanding the brand concept and values, the name PARNA was finalised followed by the brand colours, typography and logo.
brand naming
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Logo
Primary Logos
The logo takes its primary colour from Green and form of a leaf which symbolizes nature, soft & soothing, health benefits, bio and ecological. Bubbles represented in the form of circle gives a positive emotional message (community, family, personal, united to protect the environment. Bubbles are fun, playful and soapy characteristics.
Brand Attributes
# natural
# earthy
# handmade
# ethical
# contemporary
# safe
Brand Values
My Green Soap is all about providing a sustainable solution to our day-to-day lifestyle habits - starting with the very basics - our everyday soap. A soap that is made from 100% natural materials, precious natural oils and perfumes, multi-purpose and with zero waste policy. And who says ecological products has to be boring. These soaps are beautiful with colours, patterns and motifs making it a sophisticated accessories for the bathroom spaces. Clean, minimalist design with elements from nature to add to its values. Our soaps and other natural bath products takes care of our customers skin as well as mother earth.
Logo Mark
Packaging
My Green Soap's packaging and labels reflects the brand’s commitment to sustainability, natural ingredients, and artisanal quality. The labels feature an earthy color palette, botanical illustrations, and clean typography, evoking a sense of purity and nature. Each soap and skincare product label highlights key ingredients, benefits, and ethical values like being handmade, palm oil-free, and eco-friendly. The design ensures a balance between aesthetics and functionality, with clear ingredient listings and regulatory details while maintaining a premium, organic feel. The result is packaging that not only looks beautiful but also communicates the brand’s essence at first glance.
In designing the My Green Soap's website, I aimed to create a clean and eco-friendly online presence that reflects the brand's commitment to natural and sustainable products. The website's minimalist design, featuring earthy tones and simple layouts, emphasizes the purity and environmental focus of the brand.
ser-friendly navigation allows visitors to easily explore product offerings, learn about the company's mission, and access contact information. By utilizing the Wix platform, the site benefits from responsive design and straightforward content management, ensuring a seamless experience across devices. The result is an accessible and informative website that effectively communicates My Green Soap's dedication to quality and sustainability.
Products are made in a factory,
but brands are created in the mind.
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