Discover the West of France - Beyond Paris
TO DESIGN AND CREATE A HOLLISTIC BRAND LOGO AND IDENTITY
Parna is an authentic spa experience using ancient ayurvedic techniques to destress people through head and full body massage
Ayurvedic massage also known as abhyanga, employs holistic and integrative medicine principles used 3000 years ago in India. Parna uses this technique of massage using precious natural oils to balance out doshas within your body to achieve spiritual fulfilment and relaxation. Derived from ancient Indian rituals, bonded with nature and spirits the aim of the brand design was to incorporate all this into one. After brainstorming and understanding the brand concept and values, the name PARNA was finalised followed by the brand colours, typography and logo.
brand naming
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Brand Naming
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Brand Identity Developement
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Logo Type & Development
Logo Mark
Colour Palette
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Primary Typeface
Frunchy Sage
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Secondary Typeface
Montserrat
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Supporting Font
Arial Nova
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Website Design & Development
For Farland Experiences, I designed and developed a fully custom website using Wix, with the goal of creating an immersive yet user-friendly digital experience that reflected the brand’s identity and values. I began by mapping out the user journey, ensuring that visitors could seamlessly explore tours, learn about the brand story, and make booking inquiries without friction.
The design combined clean layouts with rich imagery, allowing the stunning landscapes and cultural experiences of France to take center stage. I integrated the brand’s color palette and typography throughout to maintain visual consistency and create a cohesive look.
On the development side, I customized the Wix platform to achieve both aesthetic precision and functional ease, implementing responsive design for flawless browsing across devices. I also optimized the booking flow and navigation to encourage conversions while keeping the overall design minimal and inviting. The result is a website that not only communicates the brand’s essence but also provides a smooth and engaging user experience that inspires visitors to book their next journey with confidence.
“Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.”
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