top of page

Revitalize Your Being

TO DESIGN AND CREATE A HOLLISTIC BRAND LOGO AND IDENTITY

Parna is an authentic spa experience using ancient ayurvedic techniques to destress people through head and full body massage  

Ayurvedic massage also known as abhyanga, employs holistic and integrative medicine principles used 3000 years ago in India. Parna uses this technique of massage using precious natural oils to balance out doshas within your body to achieve spiritual fulfilment and relaxation. Derived from ancient Indian rituals, bonded with nature and spirits the aim of the brand design was to incorporate all this into one. After brainstorming and understanding the brand concept and values, the name PARNA was finalised followed by the brand colours, typography and logo.

PROJECT DIMENSION

parna brand identity.jpg
naming

brand naming

"PARNA"meaning leaf or feather.

Derived from the ancient language Sanskrit, this word has been chosen as the brand name. 
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.

parna branding.png
parna branding.png
5.png
Visual Identity
parna branding.png
Colour palette.jpg
TYPEFACE.jpg
Packaging

Packaging

Parna's packaging design is a harmonious fusion of tranquility and sustainability. From the Wellness Box that beckons serenity with its minimalist graphics and soothing hues, to the candles' warm, earthy-toned packaging.

And the stylish yet eco-friendly gift hamper tote bags, every element reflects Parna's commitment to holistic well-being. Even the spa's signages, dressed in the brand's distinctive color palette and typography, serve as calming guides through the realm of wellness. Each piece of packaging embodies Parna's values, offering an immersive experience of balance and serenity from the moment you encounter it.

box packaging 1.jpg
candle 1.jpg
4.png
parna brand identity .png
signage.jpg
White Cosmetics Bottle Mockup 2.jpg
parna wellness branding.jpg
signage 2.jpg
business card design 1.jpg
2 (3).png

BRANDING is about crafting a VISUAL and EMOTIONAL identity that SPEAKS volumes without saying a WORD.

SEE OTHER PROJECTS

NEWSLETTER

Receive a monthly email with a personal reflection on branding & design. Subscribers gets exclusive content & offers.

Thanks for subscribing!

LET'S CONNECT 

  • Instagram
  • LinkedIn
  • TikTok

2019 - 2023 SNEHA PAUL | ALL RIGHTS RESERVED

bottom of page