Revitalize Your Being
TO DESIGN AND CREATE A HOLLISTIC BRAND LOGO AND IDENTITY
Parna is an authentic spa experience using ancient ayurvedic techniques to destress people through head and full body massage
Ayurvedic massage also known as abhyanga, employs holistic and integrative medicine principles used 3000 years ago in India. Parna uses this technique of massage using precious natural oils to balance out doshas within your body to achieve spiritual fulfilment and relaxation. Derived from ancient Indian rituals, bonded with nature and spirits the aim of the brand design was to incorporate all this into one. After brainstorming and understanding the brand concept and values, the name PARNA was finalised followed by the brand colours, typography and logo.
brand naming
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Packaging
Parna's packaging design is a harmonious fusion of tranquility and sustainability. From the Wellness Box that beckons serenity with its minimalist graphics and soothing hues, to the candles' warm, earthy-toned packaging.
And the stylish yet eco-friendly gift hamper tote bags, every element reflects Parna's commitment to holistic well-being. Even the spa's signages, dressed in the brand's distinctive color palette and typography, serve as calming guides through the realm of wellness. Each piece of packaging embodies Parna's values, offering an immersive experience of balance and serenity from the moment you encounter it.
BRANDING is about crafting a VISUAL and EMOTIONAL identity that SPEAKS volumes without saying a WORD.
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