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Image by Benjamin Ngo

Connectons-nous !DESIGN



My Green Soap is an ethical beauty and bath product brand based in the foothills of the French Alps.

The goal was to create a new set of packaging for its signature soaps, accessories and a new collection of cosmetic line based on the new brand identity. The founder Alexis entrusted me with the creatives for the brand from the start and wanted to re-position the brand to a premium category. As such, the packaging design brief was to be chic, clear with a luxurious yet earthy touch. The new packaging designs were delivered in just 3 days including revisions.

The labels were designed in mind the sustainability and values of the brand. Small earthy and nature elements were added to the tags. 

Ethical brand tag design.jpg
Branding 3.jpg


The premium line - GLOW is premium, delicate and made with all natural ingredients. The idea was to make it stand out from the signature products to highlight the fact that natural beauty products can be aesthetically pleasing too. Also to highlight that the packaging materials are made of non-plastic.

premium product packaging.jpg

The labels for the accessories were designed with similar aesthetic and elements.

Accessories label design
Soap dish packaging design
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