Threading Stories, Stitching Dreams
TO DESIGN AND CREATE A HOLLISTIC BRAND LOGO AND IDENTITY
Parna is an authentic spa experience using ancient ayurvedic techniques to destress people through head and full body massage
Ayurvedic massage also known as abhyanga, employs holistic and integrative medicine principles used 3000 years ago in India. Parna uses this technique of massage using precious natural oils to balance out doshas within your body to achieve spiritual fulfilment and relaxation. Derived from ancient Indian rituals, bonded with nature and spirits the aim of the brand design was to incorporate all this into one. After brainstorming and understanding the brand concept and values, the name PARNA was finalised followed by the brand colours, typography and logo.
brand naming
"PARNA"meaning leaf or feather.
Derived from the ancient language Sanskrit, this word has been chosen as the brand name.
To symbolise lightness, light, delicate, nature and flow. Once someone experiences the ayurvedic head or body massage, it instantly relaxes the person and makes them feel light like a feather. it helps them attain a feeling of calmness and lightness like something heavy has been lifted off the shoulders.
Brand Values
Brand Voice & Personality
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Logo Type & Development
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Logomark
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Brand Assets
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These are the brand’s recognizable & distinctive elements that embodies the brand’s identity. It helps to stand out from competitors, and cue customer associations. These can be used in packaging, stationery, printing & marketing materials.
Brand Icons
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These fun icons in blobs can be used in social media and other marketing materials including website.
These icons with round colored background can be used as insta story highlights, websites, buttons etc
Website Design & Development
For the Clementine Stitches website, my approach focused on creating a visually immersive and user-friendly experience that aligns with the brand’s joyful, modern, and artistic identity. The website features a clean and inviting interface, designed to reflect the vibrant energy of the brand. With a soft color palette, playful typography, and high-quality imagery, the site creates an engaging atmosphere that immediately connects with visitors. The UI/UX design prioritizes easy navigation, guiding users through collections, brand story, and creative inspiration seamlessly.
A key aspect of the website’s development was ensuring a smooth transition to its e-commerce partner, Lycette Design, without disrupting the customer journey. Instead of a traditional e-commerce setup, I designed the site to redirect purchases to Lycette Design, maintaining the integrity of their partnership while still providing a cohesive and branded shopping experience. This approach allows Clementine Stitches to showcase its designs while leveraging an established retail platform for transactions.
Beyond aesthetics, the website incorporates storytelling elements, bringing the brand’s personality to life. Features such as interactive hover effects, a blog section, and integrated social media links enhance engagement and encourage community-building. The result is a visually compelling, functionally seamless, and strategically structured website that strengthens Clementine Stitches' presence while honoring its collaborative business model.
Great brands don’t chase customers; they attract them with clarity and authenticity.
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