For Clementine Stitches, I developed a comprehensive brand strategy to establish a clear, cohesive identity that resonates with its audience. The brand, founded by twin creatives Clementine and Cecily, needed a distinct positioning in the modern needlepoint industry. My approach began with in-depth market research and competitor analysis, identifying opportunities to differentiate the brand. I defined a vibrant, joyful, and creative brand personality, aligning it with a niche audience passionate about artistry, beach culture, and modern craftsmanship. The strategy also focused on community-building, ensuring the brand would foster deep connections with its customers through storytelling and engagement.
 

I structured the brand fundamentals, refining its mission, vision, and values to emphasize accessibility, creativity, and inclusivity. A key aspect of the strategy was showcasing needlepoint as a modern and stylish art form, making it appealing to a new generation of crafters. The brand voice was crafted to be playful, welcoming, and inspiring, reinforcing its unique personality. Additionally, I outlined a content and social media strategy, including influencer collaborations, partnerships, and digital campaigns to boost awareness and engagement.
 

The result was a distinctive and cohesive brand identity that set Clementine Stitches apart from competitors. With a refined strategy, the brand now has a clear roadmap for growth—leveraging its strong visual identity, engaging storytelling, and community-driven marketing to establish itself as a fresh, innovative leader in the modern needlepoint space.