MY GREEN SOAP
TO DESIGN AND CONCEPTUALIZE THE BRAND IDENTITY & IMAGE INCORPORATING BRAND STRATEGY
My Green Soap is a small artisanal and eco-friendly brand based in the foothills of the French Alps.
The founder Alexis is a passionate soap maker who aims to spread his savoire faire to the world and help people suffering from eczema and dry skin benefit from his 100% natural soaps and bath products. The brand is sustainable, eco-conscious and zero waste. The goal was to create a brand strategy plan defining the brand's value, market position, purpose, vision, and ideal customer. Followed by brand identity design including brand logo, typography, colours, image style and voice.