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MY GREEN SOAP
Brand DESIGN
THE GOAL
TO DESIGN AND CONCEPTUALIZE THE BRAND IDENTITY & IMAGE INCORPORATING BRAND STRATEGY
My Green Soap is a small artisanal and eco-friendly brand based in the foothills of the French Alps.
The founder Alexis is a passionate soap maker who aims to spread his savoire faire to the world and help people suffering from eczema and dry skin benefit from his 100% natural soaps and bath products. The brand is sustainable, eco-conscious and zero waste. The goal was to create a brand strategy plan defining the brand's value, market position, purpose, vision, and ideal customer. Followed by brand identity design including brand logo, typography, colours, image style and voice.
brand naming
My - Something personal, my creation, my expertise and skills.
Green - Natural, Eco-friendly, ethical, protecting the environment.
Soap - Soap for all-purpose use, health care, ecological, all natural
forms & colour
The logo takes its primary colour from Green and form of a leaf which symbolizes nature, soft & soothing, health benefits, bio and ecological. Bubbles represented in the form of circle gives a positive emotional message (community, family, personal, united to protect the environment. Bubbles are fun, playful and soapy characteristics.
brand attributes
# natural
# ethical
# earthy
# contemporary
# handmade
# safe
brand values
My Green Soap is all about providing a sustainable solution to our day-to-day lifestyle habits - starting with the very basics - our everyday soap. A soap that is made from 100% natural materials, precious natural oils and perfumes, multi-purpose and with zero waste policy. And who says ecological products has to be boring. These soaps are beautiful with colours, patterns and motifs making it a sophisticated accessories for the bathroom spaces. Clean, minimalist design with elements from nature to add to its values. Our soaps and other natural bath products takes care of our customers skin as well as mother earth.
nature and us
My green soap values
skin care
nature and us
1/8
primary colours
Vista Blue
# 72BB9D
Tidewater Green
# 2F4F4F
Ceramic White
# FCFFF9
secondary colours
Classic Rose
# fccde4
Magic Mint
# adedd2
Pale Lavender
# efcdfa
Peach Puff
# ffd9bf
Hawkes Blue
# d6deff
Oyster Pink
# e3d1d1
logo mark
LOGOTYPE
secondary logotype
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